Social media metrics such as likes and follows can seem a little ethereal. We’d argue this isn’t exactly fair, since 58% of people say that following a brand on social media impacts their purchasing decisions. Social media analytics help you prove the social to purchase pipeline to stakeholders by providing actionable insights. The best way to create content that resonates with your target audience is to develop a deep understanding of who your audience is. Social media analytics means the collection and analysis of data points that help you measure the performance of your social media accounts.

Social media marketers often use social mass media division media monitoring software to track metrics and stay on top of the data. Ultimately, the goal is to glean insights as to how the brand is perceived by the public and work towards improving the brand’s reputation and followers. BuzzSumo is a clean and easy-to-navigate marketing tool that provides features like content discovery, content research, media monitoring and influencer research. You can use it to conduct keyword searches, uncover trends and monitor competitors. The platform also helps you find influencers that align with your brand and provides users with a robust knowledgebase.

Life After Reputation Management

Sprout Social collects data from all these sources so you can track, analyze and optimize in one convenient workspace. According to Glassdoor, 50% of work candidates say they wouldn’t work at a company with a bad reputation—even if they got a pay raise. Brand24 is one of the social media analytics tools popular for its data collection capabilities that helps you improve your social media presence. It offers features like competitive analysis, tracking campaign analytics, overall social media content performance, and an overview of audience growth rate. Its features are designed to provide real-time data and comprehensive reports, making it suitable for brands looking to improve their online presence and reputation management. Determining the best social media analytics tool depends on the specific needs of your business, but several stand out for their unique capabilities. For competitive analysis and benchmarking, Socialinsider is a top contender.

Social media engagement metrics

Agorapulse’s reporting tools are designed to help users create presentable, and customizable reports. These reports can highlight top-performing content, team performance, and audience engagement trends. Vista Social offers free and paid plans, including Standard, Professional, Advanced and Enterprise. The Standard plan includes social media and post-performance reports, and more comprehensive reports are available with the Professional plan and higher. Use Google Analytics in conjunction with other tools for tracking social media metrics to create a complete picture of your social performance and impact. Sprout even offers a Google Analytics report where you can see how your social media activity drove sessions on your website. Without a deep dive into these metrics, one would not be able to identify invaluable insights, such as engagement metrics scoring low.

You can also track standard metrics, brand mentions and keywords; monitor conversations across multiple platforms; track demographics and influencers; and more. Social media analytics tools are essential for measuring the performance of social media marketing campaigns. By leveraging a tool, businesses can make informed decisions about their social media strategies at scale, such as what content to create and when to post it. Instagram has native social media analytics tools for Business or Creator profiles, providing you with information on your profile, followers, posts, Stories and ads. You’ll find metrics like content reach, impressions, content interactions, saves, plays and more. It also has detailed engagement metrics like peak concurrent viewers and live interactions.

After all, you’ll likely need more space and resources to meet the needs of all your new and existing customers. ORM usually focuses on Google, websites, and social media—because that’s where people leave reviews. But, as we can see below, the emergence of LLMs adds further complexity into the mix. It’s easy for customers to focus on the negative if the positive is hard to find. Reputation management is a useful strategy to bring what makes your business and brand great to the forefront. Reputation is the only platform that manages consumer feedback from acquisition to loyalty.

Through this analysis, you will gain knowledge and an understanding of the dos and don’ts of responding to customer reviews. It’s important to have a reputation management strategy in place for your business. Just like a positive reputation attracts buyers, it also attracts top employment talent. Employees prefer working for brands that they believe in, which helps build loyalty and increase their longevity with a company. Your business can always do better, and the best way to improve is to listen to customer feedback, both positive and negative.

The New Contacts report displays how many new contacts have been created in HubSpot due to web sessions driven by social media within the selected period. The Published Posts report shows the number of social posts published across your social accounts during a specific period. This goes beyond just numbers to understand who your followers are, including demographics like age, gender, location, and interests. ” moment—the one where we crack the code and our content goes viral like wildfire. But when the competition on social is so high, flying blindly just doesn’t cut it. This goes beyond vanity metrics such as likes, followers, and impressions and helps you understand the why behind these numbers.

Paid plans start at $6.75 per month (Micro) for up to 5 profiles and go up to $149 per month (Agency) for 250 profiles and advanced features like white label reports and custom templates. All plans support multi-channel reporting and different levels of data history and user access. Dash Hudson stands out for its AI-driven social media insights, helping brands predict content success and streamline workflow. Awario’s ability to provide real-time monitoring, advanced search capabilities, and sentiment analysis makes it a top choice for tracking brand mentions across the web and social media. Its social selling and influencer tracking features offer additional value, enabling brands to connect with key figures in their industry. Talkwalker offers a suite of powerful tools for social listening, media monitoring, and analytics.